Internet marketing is a ever changing industry, with competition increasing every day. The current economic climate that the world is facing commonly known as the credit crunch has caused more and more people to turn to the internet to make money from home and the web.

There are two main types of products being promoted at the moment either focusing on product creation or making money as an affiliate both business models have several courses on them some very good and some very bad.

The premise of both models have one common factor and that is to drive potential customers and traffic to a product or affiliate website.

There are over a hundred ways to drive traffic the two main popularised models are PPC and SEO.PPC stands for pay per click and seo stands for search engine optimization. There is also another term SEM which stands for search engine mangement which can include both SEO and PPC.

PPC can be expensive as some clicks can cost upto $10 on very competitive words, however there is less algorithm changes and results can been straight away which is why PPC must be considered as an essential traffic generation tool for PPC.